Nomenclature of Memphis College of Art design club: 100 concepts
Quick concepts that encompass suggested names and related terminology. Some examples pursue humorous avenues while others investigate simple relationships.
Of My Own Mind and Hand
A Visual History of That Which Came Before Us
The designer will create a historically visual examination of the creation and utilization of the influential, revolutionary art school, the Bauhaus. Investigation of the origin, notable professors, and influences that the Bauhaus has had on art education today, are expected to be presented in a manner that utilizes imagery, typography, concept, and experimentation. The information should be presented in a manner that will allow the viewer to follow along with a history of events and understand the impact of the modern day art institution. A sense of conceptual and informative aesthetic should be presented in a format that will represent the designer’s voice and understanding of the Bauhaus aesthetic.
Any and all avenues should be explored in the investigation of the Bauhaus. The designer’s reaction to the Bauhaus and the respective aesthetic should be visually demonstrated. An abstracted idea of the ideals of the Bauhaus should be evident through both viewer discovery and language development. From those ideals the designer should present the effect that the Bauhaus has on their work. A positive or negative perception may be gathered from this aesthetic, but should be presented in a manner that is informative.
The created format will conform to the following specifications:
The designer may use the previously noted specifications of the one-sided broadside, accordain fold, or pamphlet stitched formats. The selection and final construction of the format is open to the designer, yet the designer must also utilize the Fiery color laser printer to create the final format.
Size: The final size is open to the hand of the designer, but MUST FOLD TO [in inches, width preceeding height] 8.0 x 10.0.
Quantity Output: Two [2]
Font[s]: Open
Output: Color
Stock: Color Laser
Project number and name, designer’s name, date of expectation [in language] should be placed at the bottom right of the format one [1] inch from the bottom and left edge.
The following project will be due for ALL STUDENTS at 9:00a.m. on 09_15_2011.
EXPECTATIONS FOR TUESDAY, SEPTEMBER 20
PHASE 1:
Research the Bauhaus architecture, aesthetic, ideals, philosophy, notable professors and timeline. Imagery and information should be presented as a 24 page format that is comprised of color image tip-ins (at least 12) and written language. Layout and presentation of the 24 page format is completely OPEN, but attention should be given to cadence, presentation of language, presentation of imagery, and influence of the Bauhaus on modern day society.
Within the format you must also present 5 CONCEPTS in language of the desired method for completion of the final product. Describe the format, methodology, and intended visual execution within the concepts.
Construction of the format should be pamphlet stitched and digitally produced, but interior and exterior stock are completely OPEN.
Include name, date of expectation, and project number some where in the format.
Design of the format should be of the highest caliber.
END OF PHASE 1
Alston
Noun_Effectuation
Verb_Perform
Adjective_Executive
The visual and emotional attributes of that which is effectauted. What is considered performance, and what could be derivative of the execution of such acts? The exploration of that which is considered performance juxtaposed to that which is not intended to be visual. Must performance only exist in a visual realm? Effectuation as information will be a focus of conversation.
Alston
Noun_Methodology
Verb_Assess
Adjective_Escalate
Investigating that which is viewed as the methodology of a desired result. Assessing the attributes that comprise a process and evaluate the end result. Viewing methodology as the desired result. Examining the process as the influential determiner of all production. Viewing how methodology contributes to the escalating of established results and how methodology can be configured and deconstructed.

Alston
Noun_Phenomenology
Verb_Aestheticize
Adjective_Perceptible
The effect of visual phenomenology on total perception. The importance to aestheticize the establish concept will be a point of interest with that which is considered beautiful within the realm of vision. What is immediately evident, and that which must be uncovered through examination of presented information. Phenomenology as a system of informational processes through which all perception must be derived.
Alston
Noun_Cognizance
Verb_Familiarize
Adjective_Sentient
Familiarity with cognizance and awareness of the current system. The examination of the conscious and the unconscious, and the role of the sentient entity within previously noted realms. Establishment of a perception and destruction of said establishment through recognizing influences of the uncontrollable. Viewer awareness dictates perception and conscious realization.
Alston
Noun_Exigency
Verb_Infatuate
Adjective_Voracious
What is of exigency? The belief of that which is necessary as compared to that which truly is needed is the basis for investigation. The obsession of entities versus the obsession with the infatuation of entities is explored through the context of modern day social structures with the emphasis on consumers. The voracious nature of society and the assumption of necessary consumption.
Alston
Noun_Actuality
Verb_Naturalize
Adjective_Metaphysical
The exploration of existence through the perception of the currently existing. Establishment of what is considered actuality through investigation of metaphysical notions. To naturalize to surrounding environment and within created systems. Understanding the importance of the reflectance on metaphysical existence without the ability to define the parameters of actuality is the focus of examination.
Alston
Noun_Corrigendum
Verb_Proliferate
Adjective_Inexorable
Inexorable corrigendum and the process of gaining knowledge through failure. Investigation of the proliferation of all entities after the encounter of errata. Success through failure. The inevitability of error of an imperfect entity and the experience that is established through time. All species must travel through corrigenda to gain an understanding of established existence.
Alston
Noun_Antithesis
Verb_Collocate
Adjective_Divergent
Examining the creation of entities through the establishment of an antithesis. Collocate the created with the divergent through establishment of what can be considered opposing. Asserting and reaffirming existence through the development of an antithesis and viewing the relationship of said existences. Opposing matters becoming essential to each other, and the juxtaposition of those matters to investigate existence.